Speed to lead
Answer every new lead in the first minute.
The first business to talk to a lead usually wins the job. Your AI Employee answers new leads on your phone and your website right away, day or night, and books the meeting.
Time to answer a new lead
Average response time from a Harvard Business Review study of 2,241 US companies.
What is speed to lead?
Speed to lead is how fast you answer a new lead after they reach out. A call, a form, a message on your website. The clock starts the second they ask.
People who ask for help are ready now. An hour later they have called someone else, or they have stopped caring. The business that answers first gets the conversation.
"The first answer wins the conversation."
Speed to lead statistics
7x
Companies that reached a lead within an hour were nearly 7 times as likely to qualify it as those that waited longer.
Harvard Business Review, "The Short Life of Online Sales Leads", 2011
60x
They were more than 60 times as likely to qualify it as companies that waited 24 hours or more.
Harvard Business Review, 2011
21x
Calling within 5 minutes instead of 30 made a lead 21 times more likely to qualify.
Lead Response Management Study, MIT and InsideSales.com, 2007
Lead response time: how fast is fast enough?
Under 5 minutes
The best chance to reach the lead and book the meeting.
5 to 60 minutes
The odds drop with every minute. Many leads have moved on.
After an hour
Most leads have talked to someone else or lost interest.
Your AI Employee answers in seconds, so every lead lands in the first row.
Speed to lead checklist (free)
Use this to check how fast your business answers new leads today.
New lead call script
The words your AI Employee uses on a first call. Copy it for your own team.
- AI Employee
Thanks for reaching out to [business name]. I'm the AI Employee answering for the team. What can we help you with?
- AI Employee
Got it. Can you tell me a little more about what you need?
- AI Employee
When are you hoping to get this done?
- AI Employee
That sounds like a good fit. Can I book you in with the team? Does [first open slot] work?
- AI Employee
You're booked. You'll get a confirmation, and the team will have my notes before the meeting.
How your AI Employee answers new leads
On your phone
It picks up on the first ring, day or night. No hold music, no voicemail.
On your website
Put it on your site with one line of code. Visitors talk to it right away in the browser.
Straight to your calendar
It books into Google Calendar, Calendly or Cal.com, and every call is saved with a transcript and a summary.
How to set it up
Talk to Jordan.
Tell our onboarding AI Employee about your business, your leads and your questions. It sets up your AI Employee from the call.
Review and publish.
Check the setup in your account and press Publish.
Put it where leads reach you.
Forward your business line, and add it to your website from the Deploy page.
Get booked meetings.
Leads are answered right away, and fits land in your calendar.
Who built this
DelegateWorker is founded by Sasan Zarrin.
Sasan sold enterprise software at Oracle, Salesforce and DocuSign, and has delivered projects to over 200 large enterprises. He built DelegateWorker to give every business an AI Employee that does real work.
Questions about speed to lead
- What is speed to lead?
- It is how fast you answer a new lead after they reach out. The faster you answer, the more likely you are to win the job.
- What is a good lead response time?
- Under five minutes. Studies show the odds of reaching and qualifying a lead drop fast after that.
- Does it answer leads at night and on weekends?
- Yes. It answers every call and every website visitor, any time of day.
- Can it book meetings?
- Yes. It books into Google Calendar, Calendly or Cal.com while the lead is on the line.
- Will leads know it is AI?
- Yes. It never pretends to be a person. It tells callers it is an AI Employee working for your business.
- Where do the lead's details go?
- Every call is saved in your account with a transcript and a summary. If you connect HubSpot or Salesforce, the notes go there too.